Precoa Escapes is a luxury travel experience for top sales leaders. The old website for Precoa Escapes had become outdated, no longer conveyd their purpose or brand story, and was not responsive for mobile. I saw this as an opportunity to revitalize the Escapes brand, and proposed a site overhaul, branding and color refresh, and migration to a new platform. 

I conducted research on timeline and platform for the new Escapes site, and pitched the overhaul with sample website mockups. My role in leading this project was to work closely with developers on staging and setting up hosting for the new site, review and clean up website hierarchy with the team copywriter and marketing director, and finally, lead the visual design and development. The new website implements a fully-responsive WordPress theme that is customized fully to the needs of the Precoa Escapes audience. 

In addition to a brand new site, I led the refresh of the logo and color palette for this travel brand, which is now reflected in social media assets, the new site, and marketing materials for the team.

Use the slider below to see the before and after: