VIDA HEALTH
VIDA HEALTH
VIDA HEALTH
VIDA HEALTH
VIDA HEALTH
Web experience, landing pages,
design systems
Web experience, landing pages,
design systems
Web experience, landing pages, design systems
Web experience, landing pages, design systems
Web experience, landing pages, design systems
Vida Health was evolving its brand and needed a stronger, more cohesive foundation for its growing digital ecosystem. I took the lead on refreshing the brand system, redesigning the full brand guidelines and creating a comprehensive brand book. I refreshed the color palette, transitioned the typography to Poppins, and established a modernized visual language that could be consistently applied across channels.
The resulting brand book became a foundational resource for the broader web redesign, serving as a visual source of truth for internal teams and developers. Throughout the website project, I worked closely with agency partners, developers, marketing, and cross-functional stakeholders to translate the new brand into a scalable digital experience.
I helped optimize B2C and client landing pages, develop templated experiences for scale, and collaborate with developers on custom automation modules. As the site moved into production, I became the sole designer responsible for staging the entire website in five days, bringing hundreds of pages, assets, and modular components together in WordPress.
The work ultimately connected brand strategy, digital design, and scalable systems—creating a more cohesive experience for both Vida’s audiences and its clients. One client landing-page experience created for Dell was particularly well received by their team.
Vida Health’s website needed to serve distinct audiences while supporting a rapidly growing library of content, client experiences, and landing pages. I was instrumental throughout the project, partnering with agency teams, developers, and internal stakeholders to translate the evolving brand and web strategy into a scalable digital system.
I helped optimize Vida’s B2C and client landing-page experiences, working directly with developers to create custom automation modules and flexible templates that could support personalized experiences at scale. Rather than designing every page from scratch, we built systems that allowed the team to efficiently launch and maintain hundreds of unique experiences.
As the project moved into production, I became the sole designer responsible for staging the entire site in just five days, bringing the design system, content, imagery, and modular components together across the new WordPress experience.
The work extended beyond visual execution: it was about creating a web ecosystem that could scale with the business. One of the resulting client experiences for Dell was particularly well received by their team, reinforcing the value of a more tailored and intentional landing-page experience.
Vida Health’s website needed to serve distinct audiences while supporting a rapidly growing library of content, client experiences, and landing pages. I was instrumental throughout the project, partnering with agency teams, developers, and internal stakeholders to translate the evolving brand and web strategy into a scalable digital system.
I helped optimize Vida’s B2C and client landing-page experiences, working directly with developers to create custom automation modules and flexible templates that could support personalized experiences at scale. Rather than designing every page from scratch, we built systems that allowed the team to efficiently launch and maintain hundreds of unique experiences.
As the project moved into production, I became the sole designer responsible for staging the entire site in just five days, bringing the design system, content, imagery, and modular components together across the new WordPress experience.
The work extended beyond visual execution: it was about creating a web ecosystem that could scale with the business. One of the resulting client experiences for Dell was particularly well received by their team, reinforcing the value of a more tailored and intentional landing-page experience.
Vida Health’s website needed to serve distinct audiences while supporting a rapidly growing library of content, client experiences, and landing pages. I was instrumental throughout the project, partnering with agency teams, developers, and internal stakeholders to translate the evolving brand and web strategy into a scalable digital system.
I helped optimize Vida’s B2C and client landing-page experiences, working directly with developers to create custom automation modules and flexible templates that could support personalized experiences at scale. Rather than designing every page from scratch, we built systems that allowed the team to efficiently launch and maintain hundreds of unique experiences.
As the project moved into production, I became the sole designer responsible for staging the entire site in just five days, bringing the design system, content, imagery, and modular components together across the new WordPress experience.
The work extended beyond visual execution: it was about creating a web ecosystem that could scale with the business. One of the resulting client experiences for Dell was particularly well received by their team, reinforcing the value of a more tailored and intentional landing-page experience.
Vida Health’s website needed to serve distinct audiences while supporting a rapidly growing library of content, client experiences, and landing pages. I was instrumental throughout the project, partnering with agency teams, developers, and internal stakeholders to translate the evolving brand and web strategy into a scalable digital system.
I helped optimize Vida’s B2C and client landing-page experiences, working directly with developers to create custom automation modules and flexible templates that could support personalized experiences at scale. Rather than designing every page from scratch, we built systems that allowed the team to efficiently launch and maintain hundreds of unique experiences.
As the project moved into production, I became the sole designer responsible for staging the entire site in just five days, bringing the design system, content, imagery, and modular components together across the new WordPress experience.
The work extended beyond visual execution: it was about creating a web ecosystem that could scale with the business. One of the resulting client experiences for Dell was particularly well received by their team, reinforcing the value of a more tailored and intentional landing-page experience.
